ORLANDO MASSO/CASE STUDIES

Successful at Previous Roles. Documented Results.

Three engagements across e-commerce, local services, and performance marketing — each one a different problem, the same operating system applied.

How the System Works Download Resume
Performance Marketing · Agency

Strategic Marketing Agency

Analytics, AI, and Programmatic Infrastructure at $350K/Month

Built the measurement foundation and AI-assisted systems that let a multi-client performance agency scale spend and prove results — without adding headcount.

AnalyticsPaid MediaAI SystemsProgrammatic
$350KMonthly Spend
3.2–7xROAS Range
Multi-channelPaid + Programmatic
Read Case Study
E-Commerce · Premium Home Decor

Statements2000 · Jon Allen Metal Art

From Fragmented Channels to $4M Annual Revenue and 8.2x ROAS

Rebuilt the paid media architecture, automated the full lifecycle funnel in Klaviyo, and unified attribution for a premium DTC brand across Shopify, Amazon, and Wayfair.

E-CommerceShopifyKlaviyoMeta AdsGoogle Shopping
8.2xROAS
$4MAnnual Revenue
$60KMonthly Spend
Read Case Study
Local Services · Moving & Relocation

Safebound Moving & Storage

Dominating Local Search: 4.2x ROI and 12K+ Organic Sessions/Month

Restructured Google Ads, built an SEO foundation from scratch, and optimized the conversion path for a premium Florida moving company competing in one of the highest-CPL local categories.

Local SEOGoogle AdsCROLocal Services Ads
4.2xROI
12K+Organic/Month
$25KGoogle Ads/mo
Read Case Study

Want to build this inside your company?

These results aren't one-offs. They're what happens when a structured operating system gets applied consistently.

Get in Touch See How the System Works