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Orlando Masso

Director of Marketing & Growth

linkedin.com/in/orlandomassogithub.com/omboriqua

Executive Summary

Director of Marketing & Growth

Results-driven, analytics-led marketing and growth leader with 10 years of experience across agency and in-house environments. Proven track record managing $12M+ in annual ad spend across digital and programmatic channels, including CTV, delivering strong ROAS while leading cross-functional teams of 5+ across performance, analytics, and execution. Background spans DTC, B2B, and SaaS/Product, with deep experience in go-to-market strategy, lifecycle marketing, and omnichannel execution. Brings software engineering experience with hands-on development of analytics infrastructure, automation, data tools, and web and mobile applications, enabling effective collaboration with engineering and product teams in SaaS and technical organizations.

Professional Experience

Strategic Marketing Agency— Director of Digital Media
Nov 2023 – Current
  • Owned full-funnel acquisition and growth strategy across diverse verticals, managing cross-functional team while directly accountable for client performance outcomes and retention
  • Sustained 3.2x–7x ROAS at scale across paid social, search, programmatic, and display — maintaining efficient CAC and CPMs while growing channel presence and SEO authority across accounts; actively manage and own $350,000 monthly spend
  • Built and deployed AI-driven content and campaign production systems integrating LLMs, automation pipelines, and custom tooling — enabling high-volume output and faster experimentation cycles without proportional headcount growth
  • Architected end-to-end analytics and measurement infrastructure using GA4, GTM, Looker, Amplitude, Adobe Analytics, and Tableau — establishing attribution frameworks that tied channel execution directly to revenue outcomes
  • Designed automated marketing and revenue systems via APIs, webhooks, n8n, Make, and Zapier — including lifecycle messaging, CRM ingestion, lead routing, and call center integrations
  • Partnered with product and engineering teams to align acquisition, lifecycle, and analytics systems with product-led growth initiatives
Jon Allen Metal Art (Statements2000)— Director of Marketing
Jan 2022 – Aug 2023
  • Created and scaled paid digital campaigns to 8.2x ROAS across Amazon, Meta, Google, and Display with $60K in monthly spend and led to $4M in annual revenue
  • Led in-house content strategy including organic social, creatives, and newsletter content while managing a team of two
  • Managed email & SMS marketing campaigns using Klaviyo to drive website and multi-channel sales
  • Developed a custom Shopify theme to optimize conversion and modernize brand presentation
  • Built custom analytics dashboards and internal software to support data-driven decision-making
Safebound Moving— Director of SEO & Marketing Manager
Feb 2020 – Dec 2021
  • Managed and scaled annual marketing budget for a high-growth local moving company
  • Led SEO strategy in highly competitive markets across Google Maps, organic search, and paid media
  • Scaled Google Ads to $25K/month at a 4.2x ROI while managing a team of four
  • Planned and executed billboard and TV media buys across key target geographies
  • Managed & built custom website project and grew organic traffic to 12,000+ monthly visitors, in addition to paid traffic
Blyndside Media— Founder / Owner
Nov 2016 – Jan 2020
  • Managed 25–30 client accounts monthly over four years
  • Led team of eight contractors across SEO, web dev, CRM, copy, and paid media
  • Delivered paid media, SEO, and lead gen for e-commerce and service brands
  • Built mobile-first websites and applications with custom backends
  • Scaled Shopify, BigCommerce, and Magento brands to 3.2x+ ROI

Skills

Analytics & Measurement: GA4, Google Tag Manager, Server-Side Tracking, Looker, Amplitude, Adobe Analytics, Tableau, Qlik, Microsoft Clarity, Attribution & CRO Analysis, Data Analysis

Marketing Technology & Automation: APIs, Webhooks, CRM Platforms (HubSpot, Salesforce, Zoho, GHL), Email & SMS Tools, Lifecycle Automation, Data Pipelines, Zapier, Make, n8n, AI Integrations & Automation

Programmatic & Media Platforms: Simpli.fi, Basis, AdRoll, Universal Ads, SEMrush, Ahrefs, SimilarWeb, Traditional Media (OOH, TV, Radio, Print)

Growth & Leadership: KPI Ownership, Team Leadership & Development, Growth Planning & Execution, Cross-Functional Collaboration

Software Engineering: JS, React / Next.js, Python, Flutter, PostgreSQL & SQL, Web & Mobile App Development

Education

Dreyfoos School of the Arts— Visual & Musical Arts
Florida Atlantic University— Business & Computer Science Coursework